The new name for Marina Bay is … Marina Bay
After $400,000 branding exercise, experts decide familiarity’s best
Friday ? July 22, 2005
Lee U-Wen
u-wen@newstoday.com.sg
IT took months of discussion with masses of people, including branding experts. Finding the right name for the Marina Bay area, said National Development Minister Mah Bow Tan, was a process akin to that [...]
Even with the end of the NKF debacle, the question of just what is fair renumeration for the CEO of NKF is still very much a hot topic for debate. I am sure the “peanuts” comments by one Mrs Goh has caused her husband no small amount of embarrassment. If $600K per annum salary is [...]
So what began with a bang has ended in a whimper. NKF called the fight. No more shocking revelations, no more airing dirty linen in public- a pity.
–
In layman’s this was a trial between NKF and SPH over who was telling the truth. So in dropping the suit, it seems like a silent admission of [...]
There’s a saying- “People who lives in glass houses shouldn’t throw stones.” Guess the meaning is totally lost on some people. Day two of the trial between SPH and NKF continues to reveal more dirty linen.
–
For those not clued in, here are some fun facts to digest-
1. The CEO of the largest charity organisation in [...]